AARP Health Innovation@50+ LivePitch


Please mark your calendars for the 3rd annual AARP Health Innovation@50+ LivePitch taking place May 9, 2014 in Boston, Mass.  To stay up to date on all the details including advisors, judges, application deadlines and details make sure you add yourself to our email update list in the left hand margin.


2nd annual AARP Health Innovation@50+ LivePitch, Friday, May 31 in Lifestyle Stage 3 at the Las Vegas Convention Center North Hall is the premier showcase featuring the most exciting start-up companies in the “50 and over” health technology and innovation sector. The pitch event offers the venture capital and angel investor community as well as the media, the opportunity to connect with these outstanding start-ups.

Stay up to date on twitter with hashtag: #aarplivepitch and follow @livepitchmedia

Health Innovation Frontiers: Untapped Market Opportunities for the 50+,


This 119 page report, Health Innovation Frontiers: Untapped Market Opportunities for the 50+, details the significant unaddressed needs with the greatest potential for revenue, adoption and social impact. Included are The Nine Areas of Opportunity, along with assessments, forecasts and tips for Investors.

The report and executive summary are available via the links below.

Full Report – AARPHealthInnovationFullReportFINAL
119 pages. 2.5mb PDF File

Executive Summary – HealthInnovationFrontiersEXEC
15 pages. 3.4mb PDF File

Together, the nine health innovation frontiers – from medication management to behavioral/emotional health – represent a vast and under-addressed market opportunity for entrepreneurs and investors.

Breakthrough technologies, innovative services, and disruptive business models could bring new innovations to more than 100 million people 50+ by 2018.

The nine frontiers collectively represent as high as $20 billion in revenue opportunity by 2018.




Labdoor_logo-copyLabDoor impressed both the judges and consumers today, winning both the consumer and investor awards at AARP Health Innovation50+ LivePitch 2013.

About LabDoor

LabDoor uses science to tell you what’s really in dietary supplements. On iOS and, consumers scan or search a product for instant A-F grades based on the safety and efficacy of the product. LabDoor reverse-engineers hundreds of products to expose inaccurate labels, contaminated products, and false claims. Twitter: @LabDoorApp


The following five companies have been selected to take place in our Audience Speed Pitch. In addition to our 10 LivePitch finalists, these five startups will be given a chance to pitch their companies in a lightening-fast “speed pitch” moderated by Alicia Heazlitt, Director of Strategy, InnovateLTC. It starts at 5:30 on May 31st.

Angle, LLC
EARL lets the sight-disabled read again through voice technology.

Assure Technologies
Wearable Lifestyle Technology for Boomers.  Useful Everyday, Essential in Emergencies.

A complete care management tool for family caregivers of seniors.

Kinergy Health
Improving the quality of care across a disconnected healthcare system.

Monitor My Meds LLC
Medication Management of elders for caregivers, families and healthcare professionals.


Luxury1If you haven’t already, now is the time to finalize those travel plans.

With less than two weeks until the 2nd annual AARP Health Innovation@50+ LivePitch, Friday, May 31 in Las Vegas, we just received word that the room block at Innovation@50+ hotel, the Cosmopolitan, has sold out.  Not to worry. The wonderful Venetian has been named as the alternate hotel. All Health Innovation@50+ guests who have not yet booked a room or who still need to register and book will now be referred to the Venetian during the registration and booking process.

See you next week in Vegas.


hilp2013-half-vegas-floorplan-700x800bIn fantastic new addition this year we are pleased to announce the  AARP Health Innovation@50+ Tech Expo, located at Booth #2455 on the Lilfe@50+ Expo hall show floor. The Tech Expo, with 16 exhibitors, showcases the latest trends in Digital Health Technology solutions across a spectrum of health and wellness challenges that we face in our day-to-day lives. Come learn how these innovative entrepreneurs are transforming healthcare with solutions designed to improve the quality of life for you, and the ones you love.  Interact with these cutting edge technologies and voice your opinion to encourage entrepreneurs and innovators to build better products that solve real problems.


cover260x312Health Innovation Frontiers: Untapped Market Opportunities for the 50+, a 119 page market research report, will be exclusively released to Health Innovation50+ attendees before it is made more widely available later in the year.

The report details the significant unaddressed needs with the greatest potential for revenue, adoption and social impact. Included are The Nine Areas of Opportunity.  Each Opportunity area and includes assessments, forecasts and tips for investors. The nine frontiers collectively represent as high as $20 billion in revenue opportunity by 2018.

So register now and secure your copy of the report when you arrive at the show.


As Jody Holtzman, AARP’s Senior Vice President of Thought Leadership put it: “127 excellent companies applied. This made for some tough decisions when it came time to determine the finalists.” Still, the advisory aboard came through and narrowed the field to 10 companies.

We are pleased to share that Adhere Tech, Caremerge, CoPatient, Inc, HomeTeam Therapy, LabDoor, Life Vest Health, Lively, SoundFest, Veristride and Wello will each be taking the stage on May 31st at the Health Innovation50+ LivePitch. Go here to review a summary of each company.

Earlybird registration ends tomorrow, May 9th, so if you have not yet registered do so now and save $100 before the price goes up.

“After careful consideration, we came away with 10 strong companies who we think are posed to make an impact in healthcare for those 50 and over – and for everyone,” Holtzman said of the evaluation process. “Not only am I looking forward to seeing each of these companies on stage, but I’m also looking forward to the Judges’ and the AARP members’ reactions to what these companies have to offer.”

Congrats to the finalists.  To them and everyone else, we’ll see you in Vegas in just over three weeks.


firesidechat-logosWe are pleased to announce a Fireside Chat with Strategic Investors from United, Aetna, Humana, & Walgreens, a special addition to this year’s Health Innovation@50+. This is a must-attend insider’s session for entrepreneurs and venture capitalists alike.

We sit down with Rajni Aneja, Strategic Executive, Clinical Transformation Leader, Humana; Hugh Ma, Head of Strategy for Healthagen, an Aetna business; Jeff Shoemate, VP, Innovation and Business Development, UnitedHealthCare and Brad Fluegel, Senior Vice President, Chief Strategy Officer, Walgreens Co. to discuss how their companies are looking to startups to help them change the dynamics of healthcare delivery, cost, quality, and health outcomes.

For the entrepreneur, this panel will identify areas of potential opportunity for possible partnerships with these large entities. For VCs, it will provide greater insight into where exits may be along with where and how they will get the return on their investments.

Learn how these Strategic Investors view the role that technology and startups play in the transformation of healthcare for people 50+, as well as key industry developments and directions these companies expect to see over the next 12-24 months. The panel will also answer questions and offer insights on what they are looking for in the next generation of technology companies focused on aging and health innovation. Jody Holtzman, Senior Vice President, Thought Leadership at AARP will moderate the panel.

If you have not already registered to attend you can do so today and use promotional code “VIP50″ to save 50% on the current registration rate in the process.  Register now.


127 startup companies have applied to pitch at AARP Health Innovation@50+ LivePitch taking place May 31 in Las Vegas.  Our expert advisory board and review committee are now reviewing all the applications. 10 finalist companies will be selected and announced in early May. These companies will pitch to not only to our stellar line up of judges and an audience of leading investors but in the afternoon they will also pitch to AARP Consumers in our special consumer speed pitch.  If you have not already registered to attend please do so now.

The show schedule has the nitty gritty details but here are the highlights:

  • At 10:00am the first group of five LivePitch Startups will Pitch to leading investor judges and investor audience. Each company will have 5 minutes to pitch, immediately followed by 8 minutes of Q&A with Judges
  • At 1:20pm the second group of five LivePitch Startups will Pitch to leading investor judges and investor audience. Each company will have 5 minutes to pitch, immediately followed by 8 minutes of Q&A with Judges
  • At 3:50pm Startup Consumer SpeedPitch starts.  All 10 companies will pitch to AARP Members in a quick SpeedPitch format. Each company will receive 2 minutes Pitch, followed immediately by 4 minutes Q&A from audience

In the end there will be two winners:  a Judges Winner and a Consumer Winner.


Startup company response to the 2nd annual AARP Health Innovation@50+ LivePitch has been overwhelming.  We are excited by the number and quality of the companies applying.  Due to the high interest we have extended the registration deadline through the weekend.  Those of you still finalizing your application, we welcome you to submit until Sunday, April 14th at 11:59pm pacific time. I’m afraid we will not be able to extend the deadline after that time.

For those of you planning on attending, the super-earlybird price-point does end on the Monday, April 15th.  We won’t be able to extend that deadline, so save $100 and register now.

We look forward to seeing everyone in Vegas.


Applications are due by this Friday, April 12th.  In end there will be only two!  Winning companies will receive prize packages containing valuable tech-related products along with  interview opportunities with the attending consumer, technology and venture media, providing them a spotlight as leaders in the future of healthcare technology.

There are two prize packages. Both the Judges Winner and the Consumers Winner will take home the following: 

1.     AARP LivePitch Trophy
2.     Apple Mini
3.     Registration & Exhibit space for AARP’s National Event & Expo in Boston in 2014
4.     Pitch Time and AARP Media coverage
5.     Opportunity to present at the InnovateLTC Health Innovation Pitch Contest

Additionally, these winning companies will most importantly receive bragging rights. Having won either the consumer or judges favorite trophy at AARP Health Innovation@50+ LivePitch 2013, winners show that they are leading the way in innovative, cutting-edge healthcare technology.